adidas America House – 1996 Atlanta Olympics



The heady announcement that Atlanta would host the 1996 Olympic Games was followed by the daunting prospect of only six years to prepare. Joining the “all hands on deck” effort, Smith Dalia Architects took on adidas America House, the renovation of seven historic buildings on Marietta St. next to Centennial Olympic Park – an Olympics “main drag.”

The design was for an adaptable, multipurpose Olympic Games complex.  6,000 s.f. of showroom and office space occupied the two southernmost buildings, while the balance housed studio space for events and large meetings.  Some residential lofts were created, and entertainment spaces included a bar and eateries. The complex was connected by a “main street” path running through all seven buildings that provided surprising continuity not apparent from the outside.

The crushing timetable required numerous field decisions regarding feasibility and advocating for the client.  Adidas House was completed on time and within budget, and was recognized with three design awards.  The games began with a satisfied client: adidas America repeatedly praised the design and value.


1997 Georgia AIA Sustainable Design Award
1997 Atlanta Urban Design Commission Award for Excellence
1997 Georgia Trust for Historic Preservation Award for Outstanding Rehabilitation